For over 50 years, Selle Royal has manufactured comfortable saddles for millions of professional and amateur cyclists worldwide. Selle Royal’s history is one of original designers and radical innovations, of a small workshop that eventually became the leading bicycle saddle manufacturer in the world, which it still is today.
During the 80s and 90s Selle Royal became an important partner of one of the largest manufacturers of recreational bicycles. The necessary comfort these bikes required provided Selle Royal with an important lesson, which was later applied to other cycling disciplines with the introduction of the brands Lookin’ and fi’zi:k.
Today Selle Royal’s refined production technology produces up to 70,000 saddles a day. Selle Royal exports its products to over 30 countries worldwide and is the number one choice for several prestigious bicycle manufacturers. Selle Royal saddles have received numerous design awards and are currently being studied at the bio-engineering laboratories of several major European universities.